Iowa women's basketball star Caitlin Clark to launch cereal at Hy-Vee

Iowa women’s basketball star Caitlin Clark to launch cereal at Hy-Vee

Caitlin’s Crunch Time, a sugar frosted flakes cereal, will be on select Hy-Vee shelves on Jan. 11, with all its proceeds benefiting the Caitlin Clark Foundation.

January 8, 2024

Grace Smith

Iowa guard Caitlin Clark dribbles the ball up the court during a women’s basketball game between No. 4 Iowa and Michigan State in a sold-out Carver-Hawkeye Arena on Tuesday, Jan. 2, 2023.

Caitlin Clark’s face will soon be on the same shelf as Cap’n Crunch, Cheerios, and Lucky Charms.

Caitlin’s Crunch Time, a sugar frosted flakes cereal, will be on select Hy-Vee shelves on Jan. 11, and all proceeds will benefit the Caitlin Clark Foundation. Clark has partnered with Hy-Vee since Oct. 27, 2021.

Those who purchase the cereal will have a chance to win an autographed Caitlin Clark basketball, as winning cards will be placed in select boxes.

Crunch Time 🔥🚨 Catch me on select @HyVee shelves on January 11th.
All proceeds will benefit the Caitlin Clark Foundation 🫶🏻 pic.twitter.com/jGJ060d5oP

— Caitlin Clark (@CaitlinClark22) January 8, 2024

The Caitlin Clark Foundation’s mission is to “uplift and improve the lives of youth and their communities through education, nutrition, and sport.”

The foundation’s partnered with several organizations, such as the Boys and Girls Clubs of Central Iowa and the Coralville Community Food Pantry. According to its website, Clark’s team raised $13,000 worth of sports equipment for the Boys and Girls Club and over $77,000 for the Coralville Community Food Pantry in 2023.

Last month, the star point guard inked an NIL deal with Gatorade, becoming just the second collegiate basketball player to do so. As part of the deal, Gatorade donated $22,000 to the Caitlin Clark Foundation.

About the Contributors

Kenna Roering, Sports Editor

she/her/hers

Kenna Roering is The Daily Iowan's sports editor. She is a junior at the University of Iowa majoring in journalism with a minor in sports and recreation management. Kenna previously worked as a sports reporter for men's wrestling and volleyball and was the summer sports editor in 2023. This is her second year with the DI.

Grace Smith, Senior photojournalist and filmmaker

she/her/hers

Grace Smith is a fourth-year student at the University of Iowa double majoring in Journalism and Cinematic Arts. In her four years at The Daily Iowan, she has held the roles of photo editor, managing summer editor, and visual storyteller. Outside of The Daily Iowan, Grace has held an internship at The Denver Post and pursued freelance assignments for the Cedar Rapids Gazette and the Des Moines Register.