The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

How to Use Artificial Intelligence to Grow Your Business

How+to+Use+Artificial+Intelligence+to+Grow+Your+Business

Business growth is every entrepreneur’s dream—to gain a competitive edge and serve a market with an inexhaustible appetite for your products. Good business growth is typically between 15% and 25% annually, and AI now plays a key role here.

It’s no longer weird to think that Artificial Intelligence (AI) can help grow a business. AI has infiltrated every industry and is anticipated to increase by 37% annually between 2023 and 2030.

If used well, AI can produce great business results. It can help you automate your business processes, lower costs, and make your employees work more efficiently. Let’s explore how you can leverage AI to steer your business growth.

Automate Repetitive Tasks

Some business tasks can be quite monotonous. Processes like data entry, data analysis, and sending order confirmations can take up a lot of man-hours, resulting in errors. When people get tired, they make mistakes. Delegate repetitive tasks to AI to unlock endless possibilities for human creativity to thrive.

Humans and AI can work together to create a more productive and efficient workplace. AI can significantly reduce the chances of human error. It’s more accurate, as AI algorithms can detect patterns and make accurate decisions without emotions, fatigue, or bias.

Improve the Customer Experience

Satisfied customers make for good business. Research has shown that 70% of customers prefer a same-day response. AI can come in handy here. Since AI tools don’t need sleep, breaks, or holidays, they can be available to respond to customer issues 24/7.

AI chatbots are increasingly becoming popular for their ability to imitate human-like conversations. They can help your business reduce customer response time if you have limited staff. AI learns from each customer interaction, improving accuracy and boosting customer satisfaction.

Test Your Market Fit

AI makes it easier for a business to check if there is an actual market for its products or services. A business AI tool can also help you create a great marketing strategy and help you know the best time to release the product and where to launch it. It can analyze millions of data across the web in real time to identify trends, patterns, and insights that would be otherwise undetectable to humans.

Acquire the Best Business Assets

Unlike traditional search engines, AI-driven search understands user intent. You’re more likely to find what you want faster and easier. Use AI search to find the best-performing Real Estate Investment Trusts, bonds, and other assets. If you’re buying a company car, use AI to get the best pre approved car loan. Streamline your business with AI.

Gain a Competitive Advantage

As many as 77% of businesses have explored AI opportunities. However, not all are willing to take the risks linked to AI adoption. Any business willing to adopt AI right now gains a competitive advantage over other businesses. For instance, your business can use AI to improve sales and marketing and outperform competitors using traditional methods. You’ll also give your customers a better experience.

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