A new Goodwill of the Heartland facility will open Friday at 445 Highway 6 E. in Iowa City.
The new 29,000-square-foot facility is the first under the new branding campaign “Look What I found.”
The new campaign’s goal is to educate shoppers about the Goodwill mission to help others overcome barriers of independence.
The store is also hoping to eventually collaborate with shopgoodwill.com.
— by Alison Keim
