The Cy-Hawk Series between Iowa and Iowa State has received new title sponsorship.

Previously known as the Hy-Vee Cy-Hawk Series, it will now be coined the “Iowa Corn Cy-Hawk Series.” The Iowa Corn Growers Association and the Iowa Corn Promotion Board have partnered with Learfield Sports in the change.

The series will continue to track the head-to-head matchups in each sport — with victories earning points toward the overall series championship — and will also continue to recognize outstanding academic achievements by the schools’ student-athletes.

“We are very pleased to know the more than 6,500 members of the Iowa Corn Growers Association and the decision-makers at the Iowa Corn Promotion Board share in our excitement and appreciation for intercollegiate athletics and this rivalry,” Iowa Athletics Director Gary Barta said in a release. “What a terrific way to celebrate the history and tradition of our two great universities and our state’s agricultural heritage.”