Have you opened a law firm and are now waiting for your first clients? Then, you have probably already read a lot about online promotion, be it SEO or PPC.. However, for newcomers in this field, the amount of information may seem overwhelming. In this article, we will examine in detail what you should do to get to the top of the search results.

Do It Yourself or Hire a Specialist

It is a fundamental question to start with. Not many lawyers have deep knowledge of SEO optimization and promotion on the Internet. Therefore, the fastest way would be to contact a specialized service. There are many companies on the market for every taste and budget. There are even those that specialize particularly in promoting law firms. To see a list of possible services, visit dNOVO’s website. Perhaps after this, you will realize that you don’t want to do all this on your own.

However, if your enthusiasm has not faded, you can do without outside help. The question is only in your desire to learn and master a new area. And you will have to learn a lot. First, you will need to master the basics of SEO and then delve into the details. It takes time, but nothing is impossible here. Next, we will outline the main steps, so you have something to focus on.

Optimize Your Website

Yes, first of all, you will need a website. If you have not yet taken care of creating this resource, then it is high time to do so. You can order its production or make a page in the constructor yourself. A small law firm focused on the local market does not need a multi-page resource. A one-pager will be enough.

We will not go into the intricacies of technical optimization, as it is difficult to cover such a broad area in one article. If you wish, you can find the relevant manuals. Now, let’s talk about the content. There is one important section that requires special attention. It is information about your location. Be sure to publish your contacts or use Google Maps integration to mark your office on the map.

It will accomplish two things at once. First, your potential clients will find you easily. Second, search bots will highlight this information to give people geo-specific answers. That is, every time someone searches for a lawyer in your area, the search engine will give out your firm.

Use Google Maps

Most likely, you have searched for various places on the Internet and maybe even plotted a route to them. Therefore, you understand how it works from the user’s point of view. Now, you need to make sure that your company is also displayed on Google Maps. To do this, you need to register your business profile and fill in all the information. Then you’re done.  Now, you’ll be at the top of searches in your area without any extra effort.

Use Reviews

So, you have completed all the previous points, and they can now be found in the search. However, our task is to rise to the top lines to attract many clients. To do this, you need to understand the principle by which Google ranks the results. One of the criteria is the presence of reviews about the company.

By the way, a little secret: it is not so important whether they are positive or negative. The search engine cares about quantity, not quality. Of course, you should not go to extremes and forget about the quality of services. After all, reviews are read not only by bots but also by real people. And for them, other people’s ratings can become a decisive criterion for choosing. Just do not be upset if you receive one negative review. There are no companies that absolutely everyone likes.

Add Keywords

Many users will not go to the maps but will simply type in the search bar what they need. Therefore, it is essential for you to adapt your site to the necessary requests. In short, you need to understand what words potential customers will use to search for your company and include these words in the description and other text information of your resource.

It sounds simple, but in fact, it is a whole science. Experts use a number of tools and regularly argue about the effectiveness of certain methods. That is why we put this point in last place. Still, for companies tied to a specific geographic location, it is not as important to be in the search by professional field as by address or district. And if you have correctly completed the previous points, then there will be no problems with this. And yet, optimizing keywords on the site will not be superfluous.

Conclusion

For a start-up law firm, it is important to find clients. Then, when you build a reputation and make a name, you will be found by word of mouth. However, in the early stages, online promotion is essential. If you feel that you cannot do it yourself, hire a specialist. The money spent will quickly pay off, thanks to the flow of clients. However, you can do a lot on your own if you want. The main thing is to focus on tools for geo-specific businesses. Otherwise, getting to the top of the search results will not benefit you.