Vinivia, the livestreaming platform dedicated to creator success, is changing the international social media landscape.
In today’s highly connected digital world, livestreaming is becoming a popular real-time video viewing method. Individuals, performers, and businesses of all stripes frequently livestream to their respective audiences. Not surprisingly, a popular live-streamer can develop loyal followers while monetizing their video communications.
Today, the Vinivia creator-centric livestreaming platform combines interactivity and innovation in a completely new way. Content creators and content consumers alike will benefit from Vinivia’s 21st-century approach to online engagement.
Livestreaming in the 21st Century
In the global livestreaming arena, energetic streamers of all ages and backgrounds cultivate their respective target audiences. Increasingly sophisticated technology enables a seamless communication experience. “Win-Win” interactions between a streamer and their audience set the stage for lively encore performances.
Of course, businesses in every industry must offer a Unique Selling Proposition that helps them rise above the competition. In the livestreaming space, streamers (aka content creators) must deliver engaging interactions while offering attractive content monetization opportunities. Streamers who meet both criteria are well positioned for success ─ if they receive top-tier livestreaming platform support.
Vinivia: The Next-Level Livestreaming Platform
Enter Vinivia, a rapidly growing livestreaming app based in Switzerland. The Vinivia platform integrates the latest technology and innovative production practices. In the expansive United States market, Vinivia currently has five pending patents. These patents will help protect the company’s technology and enable Vinivia to maintain its competitive position.
Since its 2020 launch, Vinivia’s focus on excellence has been matched by the company’s commitment to its content creators. Vinivia’s equitable monetization models equip creators with the ingredients they need for sustained viable revenue streams. Concurrently, consumers benefit from each transparent (and highly secure) livestreaming interaction. Stated another way, on the Vinivia platform everybody wins when they “Do It LIVE.”
Co-founder Marcello Genovese’s Contributions
Serial entrepreneur Marcello Genovese is Vinivia’s co-founder and a livestreaming industry expert. With over eight years of immersive livestreaming experience, he understands the nuances of this rapidly evolving field.
Not surprisingly, Vinivia represents only the latest of Marcello Genovese’s business ventures. At age 15, he established a web hosting company, at the time becoming Germany’s youngest-ever entrepreneur. Since then, Marcello has developed highly refined digital communication skills, positioning him to excel in his Vinivia role.
In 2020, Marcello and co-founder Stefan Graf founded Vinivia with a goal of exceptional service to the platform’s creator community. Before bringing Vinivia into the marketplace, this talented team launched several other interactive broadcasting livestreaming platforms. These highly successful ventures gained the attention of industry luminaries YouTube and Meta.
Spotlight on Vinivia’s Core Values
Most well-thought business structures include the company’s core values. At their heart, these values guide a range of operations and strategic planning activities. Vinivia’s six core values provide the foundation for the company’s ongoing growth.
Community
Online platforms are increasingly focused on establishing a community among users (or members). Through collaboration, connection, and interaction, Vinivia works to cultivate a vibrant, mutually beneficial community inside the app. Ideally, highly engaged users will maintain (and even expand) their involvement with the platform.
Creativity
Vinivia champions creativity as the spark that drives engaging, entertaining content. To encourage content creators’ creativity, the company’s co-founders offer features and tools that promote innovative, out-of-the-box self-expression. This electric energy frequently translates into immersive, enjoyable livestream experiences.
Empowerment
Vinivia believes that individual and community empowerment are key. To help achieve this goal, Vinivia provides a platform that encourages free expression and cultivation of connections. Through these communications, users freely engage with their preferred creators’ content.
Innovations
Vinivia’s co-founders remain focused on providing elevated, innovative user experiences. Through use of emerging technologies and “out of the box” approaches, Vinivia is a leader in the livestreaming industry.
Quality
Vinivia’s content creators and users deserve the best possible livestreaming experience. Every day, the company’s talented team members harness the latest technology and encourage engaging content, offering optimal interactions for both parties.
Transparency
Clear, concise, and open communication help Vinivia maintain its commitment to transparency. Vinivia prioritizes good user communication that promotes higher user confidence when engaging with the platform.
Vinivia’s Unique Selling Proposition
Vinivia’s innovative business model doesn’t bundle its livestream solutions with other platform offerings. Instead, this forward-thinking company focuses solely on livestream solutions that benefit its content creators. This sets the company apart from an increasing number of livestreaming platforms.
Equally importantly, Vinivia is built on a singular foundation: “If you are the one creating the content, you should be the one getting paid for it.” Vinivia co-founder Marcello Genevese highlights three ways the company stands out in the livestreaming marketplace.
Complete Commitment to Transparency
Vinivia’s commitment to creator transparency is second to none. When creators join the platform, they know the exact percentage they’ll receive from every dollar of content-related revenue.
In addition, Marcello Genovese notes that Vinivia creators can easily view user-generated revenues from content and add-on products. He emphasizes that the company’s transparency focus puts it in a class by itself. “That [transparency is] the most important thing for me with Vinivia,” he emphasizes.
Creator-Centric Monetization Plan
Historically, livestreaming platforms haven’t always provided their content creators with most of their generated revenues. Marcello Genevese says Vinivia takes the opposite approach, offering livestreaming creators the highest revenue portion in the industry.
“We have a better way of monetization…Other platforms are paying out only 50% or 60% of the revenues to the content creators. We are paying out 80% of the revenues to the content creators,” he explains.
Equally importantly, Marcello Genovese says Vinivia welcomes streamers at every level. “You don’t need to have 10,000 followers to become a livestreamer or 50,000 followers to monetize your content. You can start today with one follower or even zero followers to monetize your content and become a livestreamer at Vinivia,” he remarks.
Creator Content Ownership
Some creators on other platforms may not realize that they’ve lost some (or all) of their material rights. In contrast, Vinivia says every content creator retains complete ownership of all their livestream content. “We don’t claim property rights of the content, which all other platforms are doing. Creators fully own their content, allowing them to monetize their passions,” Marcello Genovese summarizes.
How Vinivia Stands Out for Consumers
Reaching the right audience is the first step to building a user following. Toward this end, Vinivia uses artificial intelligence (or AI) to produce authentic, real-time content that resonates with each user’s interests and tastes. This connection method often introduces creators and users who might not have otherwise connected.
To help promote platform user camaraderie, Vinivia provides plenty of interactive opportunities. In fact, the platform focuses on building a sense of community at every turn. To show approval to a favored creator, consumers can share fun stickers and other gifts. Consumers can also buy merchandise and other items with a single click. For their part, creators can engage in Q&A sessions or polls that encourage audience engagement.
Vinivia Debuts on the Global Livestreaming Stage
Vinivia’s creator-centric focus is rightly bringing the platform much well-deserved attention. As the app continues to gain traction, the company’s co-founders and their team continue to combine new technologies with new features and advancements. Taken together, this innovation-focused strategy is helping this Switzerland-based app to excel on the global livestreaming stage.