When I moved onto campus nearly four years ago, I never imagined that I’d thank Phil for providing me with my most treasured collegiate memory. Honestly, I didn’t even know what Phil stood for at the time, let alone why it was so important.

Now, however, after traveling across the country to represent Iowa at the 2018 Eller Ethics Case Competition, I understand. This past October, Ludalle Jones generously placed her faith in me and Hira Mustafa as the two-person team chosen to represent the University of Iowa. For years, Ludalle has sent Iowa students to the University of Arizona for its well-renowned case competition. Never before had the University of Iowa (nor Ludalle) won the competition, and that was something Hira and I wanted to change. Yes, we wanted to win for the prestige for  the Henry B. Tippie College of Business, and the University of Iowa, but most importantly we wanted to win for Ludalle and her husband, Larry.

Ludalle and Larry played an active and important role in our preparation, and they likely didn’t even realize it. Before flying out, we all sat down for lunch, where we got to know one another on a more personal level. Afterwards, Ludalle and Larry listened intently as Hira and I gave a rough-draft version of our presentation and they provided us with constructive feedback that we used.

As we neared our flight to Arizona, their support continued. Ludalle sent us the kindest “good luck” email, and throughout the competition, Ludalle and Larry checked their inbox awaiting updates. Soon their inbox was flooded with messages reading, “We are advancing to the final round,” and “We WON!!!”

Ludalle responded, “Larry and I are dancing in our living room and can’t wait for all the details! We couldn’t be prouder!” I still have that email saved. Yes, Hira and I won the 2018 Eller Ethics Case Competition, but it really wasn’t just us. It was the team of people such as Ludalle and Larry, who supported Hira and I from the very beginning. 

When the University of Iowa was announced for first place, I cried. Tears filled my eyes because in that moment I knew that I had created new friendships, mentorships, and memories that would last a lifetime. I cried out of pure joy, and I have Phil to thank for that.

­— Abby Haynes

UI student

Class of 2019