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The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

The independent newspaper of the University of Iowa community since 1868

The Daily Iowan

Republican presidential candidate Donald Trump speaks to a crowd gathered in the Field House on Tuesday, Jan. 26, 2016. . Trump made a stop in Iowa City to persuade people to caucus for him next week. (The Daily Iowan/Brooklynn Kascel)

Lane: The rise of earned media

March 24, 2016

Joe Lane [email protected] I’d like to paint a picture for you. It is the summer of 2015 and presidential hopefuls are beginning to announce their candidacies. However, in this hypothetical...