Did you know that a good UI may raise a website’s conversion rate by up to 200%? On the other hand, around 75% of buyers make their impression of a website’s reliability based on how this website looks. A well-thought-out UI may increase conversion rates by up to 400%. This means that a UI design has a direct influence on a product’s ROI. So go ahead and make the max out of it!

Bring Your UI Design to a New Level

Do you want to change your user interface from OK to effective? We have prepared five basic yet game-changing design hacks to help you accomplish this mission. In case you lack expertise and experience in developing win-win designs, it is better to order professional UI design services and have a team of pros working on your product.

Follow the 60-30-10 Color Rule

The 60-30-10 rule is used by designers to establish a balanced color palette and enhance UI designs. According to this rule, your color palette should include:

• A dominating or main color (60%);
• A secondary color (30%)
• An accent color (10%).

The main color should account for 60% of your UI design; the secondary color be used for 30%, and the accent color should not exceed 10%. This will result in a cleaner, more balanced interface that is easier on the eyes. It is up to you what colors to choose.

Use the Power of Contrast

Contrast is a basic aspect of UI design. It helps a user find key components and ensures that text is easy to read. In other words, contrast has a significant influence on design usability and accessibility. If you want to design attractive (and useful) user interfaces, make sure there’s enough contrast:

• Between visuals and texts — You may apply a simple overlay to increase the contrast between photos and text.
• Between the text and the backdrop — For example, if you’re using text against a bright backdrop, make it darker.
• Between the many parts and components on the page — Color contrast and whitespace may be used to highlight the transition between one section or element and the next one.

Contrast can be created (or increased) by using dark and light colors, contrasting color temperatures (e.g., combining warm colors like red, yellow, and orange with cool colors like blue, green, and purple), and contrasting textures (for example, placing a textured image on top of a “smooth” background).

Get Your Shadows Perfect

Using subtle shadows is an excellent solution to giving depth to your design. However, designers often make a mistake when using shadows, which may detract them from a lovely interface. When making shadows, keep in mind that the light should only come from one source, which is normally above the item on which the shadow is cast. So, instead of having some segments with shadows at the bottom (as if the light source is above them) and other elements with shadows to the left (as if the light is coming from the right), base your shadows on a single light source location.

Use Plenty of Spacing

You’re probably already acquainted with whitespace and know why it’s crucial. Also known as negative space, it is the “empty” space between and surrounding distinct components on the page. White space affects both aesthetics and usefulness. It separates the various UI components, minimizing visual clutter and allowing the user to read and digest the material in front of them.

Align Text According to the Best Practices

Text alignment is another basic yet effective UI design solution. You may be tempted to employ center alignment because you believe it adds harmony to your designs, but doing so may affect the readability and accessibility of your website. To improve your user interface, it is better to stick to the text alignment recommended practices:

• The longer text is best seen from the left. Any text longer than one or two phrases should be left-aligned. This influences how we naturally absorb content (think books and blog posts).
• Only headlines should be center-aligned. As a general rule, reserve center alignment for headlines and extremely brief text snippets (one or two phrases).
• Right alignment is only used in specific instances. Right alignment may be used to exhibit numbers/data in a table as well as for website navigation.

The Duolingo website is an excellent illustration of how text alignment improves UI aesthetics and accessibility. Only the H1 comes with center alignment, while the rest of the text is positioned to the left. Scan over your designs to ensure that there are no text alignment mistakes and make any necessary adjustments.

Make Your UI Designs Shine

With a few tricks, you can bring your UI designs to a whole new level. Use the power of visual effects to improve the accessibility and usability of your products. That is what good UI design is all about!