It’s Herky like you’ve never seen him before.

Dozens of Herky the Hawk statues are now scattered across Johnson County as the newest Herky On Parade campaign has been officially unveiled.

On Wednesday at 10 a.m., 100 brand new and unique Herky the Hawk statues were revealed throughout Johnson County, including in Iowa City, Coralville, North Liberty, University Heights, Tiffin, and Solon.

The new statues, which have Herky posing with one hand on his hip in a fist and one hand raising his fist triumphantly in the air, are the third generation of Herky statues to be placed across Johnson County. 2024 Herky On Parade is commemorating the 20th anniversary of the parade and Herky’s birthday.

Herky On Parade originally began as a public art participatory event in 2004 and was duplicated in 2014 for the 10th anniversary of the project. Those statues are the ones that can be found across Iowa City and beyond, with Herky standing with his hands against his hips in fists.

The newest edition of Herky On Parade was announced in September 2023 and originally included plans for 75 new Herky statues to commemorate Herky the Hawk’s 75th birthday. After an influx of designs and a demand for statues from sponsors, the number was boosted to 100.

Local and regional artists of varying ages have been chosen in past years to design a Herky statue. For the third edition of Herky On Parade, more than 260 potential designs were submitted from 150 different artists, a press release provided to The Daily Iowan stated.

Chosen artists had their blank Herky statues delivered in December and had until March to complete their projects.

Josh Schamberger, president of Think Iowa City and the organizer of Herky On Parade, said at a media event Monday that at the end of the day, artists submit ideas and concepts, but it’s really the sponsors that pick the designs that they find most entertaining to their business or their organization.

“ … Obviously everybody in the state really loves Herky. So it’s a lot of fun to do this and see all of the designs and concepts come to life. And you know, the magic is from the artists. I mean, this wouldn’t be any event if we didn’t have just incredible artists,” Schamberger said.

Schamberger added he originally aimed to create 75 Herky statues to commemorate Herky’s birthday, but that soon was changed.

“I only wanted to do 75 Herkies, but there was so much demand. And when we did this in ‘04, we did 75. And then when I did it in 2014, we did 84,” he said. “So when we got to 75, our collective team was like, Josh, come on, you can do 25 more. And so we did 25 more.”

According to the release, people and businesses could either sponsor the Herky statue or sponsor and purchase the Herky statue. Almost half the statues were purchased by its sponsor, and the other statues will be auctioned off in September.

Schamberger said the proceeds from the auction will support art education and programs in Iowa City Community School District and Clear Creek Amana School District for the next several years.

“Almost half of all the statues were purchased by the sponsor. The statues that were not purchased will go to a live auction in September with the proceeds supporting public art programs within the Iowa City Community School District and Clear Creek Amana School District,” the release stated.

Though the idea of Herky On Parade is not new, the third edition has fresh elements to it, including the addition of statue locations throughout the towns of Tiffin and Solon, which Schamberger said has been welcome.

“Our community and county just continues to grow and so it’s great that we are able to expand into Solon and Tiffin; great communities and they couldn’t be more excited to have Herky and be a part of Herky On Parade,” he said.

All information about the statues, including photos, descriptions, and locations, is live online at HerkyOnParade3.com. The statues will be taken down during the last week of August before Fryfest.

“We’ll spend a couple days just cleaning them up from things and then we’re going to put them at Fryfest. So the first time really that the general public will be able to see all 100 together will be at Fryfest in what we’re calling Herky’s final farewell, then we’ll auction them off,” Schamberger said.