If you’re thinking about expanding your business across borders you must understand that people in different countries might speak different languages. This can pose a challenge to your marketing efforts. To make sure you’re conveying the right message to your target audience, you need to have accurate translations of your marketing campaigns. Otherwise, you run the risk of jeopardizing your brand reputation in that country. Even if you’re not planning to go global, translation services are necessary for you if you’re starting a local business that serves people whose first language isn’t English. While hiring an in-house translator is an option, it might not always be cost-effective. Hiring a translation service is beneficial in this case.

Here are six reasons why your business should consider working with a translation service.

You can get industry-specific translation support

When you work with a professional translation service, you can expect industry-specific support. They have a diverse team of translators with expertise in different fields and can assign an expert to your project. This ensures that the translated content is accurate and relevant to your industry. For example, if you need to translate assessment questions, you can specifically ask for education translation services, and the agency will provide you with that exact service.

On the other hand, a bilingual employee in your company might not have the same level of expertise, which can lead to errors and inaccuracies in the translation. Hence, it’s more beneficial to work with a translation service that can provide you with an expert in your niche to ensure the best quality of work.

You save a lot of time and money

If you’re relying on an in-house translator, the turnaround time for your project might take longer if they have other duties to attend to or if they don’t have the necessary expertise in the desired language. Working with a translation service is a better option as they can handle multiple projects simultaneously, reducing the time required for completion. Also, the service will match the right translator with your project, ensuring that the translation is accurate and of high quality. If you need the content translated into multiple languages, they can work on them at the same time and deliver it on the agreed date, saving you time and money.

You get access to many translation experts

Translation service agencies have a team of experts with extensive experience in working with different languages and content. They can provide effortless translation of various content types, including ads and surveys. Hiring an in-house translator may limit your access to the global market as they may only know a few languages. If you need to translate content into a language that they’re not proficient in, you’ll have to work with another translator or agency. So, partner with a professional translation service from the outset. Doing so can ensure that your message is accurately translated into a wider range of languages, making it easier to reach international markets.

You receive transparent and consistent service

Consistency is vital to success. If you rely on an in-house translator or bilingual employee, it’s tough to know if the quality of their work will be consistent. On the other hand, translation services have many translators, which ensures a uniform standard of quality, regardless of which language you need your content translated into.

An in-house translator may be fluent in one language but only have a basic understanding of another. By working with a team of experts, they can match the right translator to your project, ensuring a consistent level of quality over time. These agencies are transparent and will tell you who is working on your project, making it easier to provide feedback and collaborate. If you are not satisfied with the translator, they can connect you with another professional.

The service you receive is accurate

Translation agencies hire expert translators who specialize in specific languages and content types, making their service more accurate and reliable than an in-house bilingual employee. When you have an in-house translator who doesn’t have full mastery of the language, there’s no way to verify the accuracy of their work, as you don’t know the language yourself. On the other hand, agencies have a large team of experienced translators, which ensures trust and confidence in the customers. They have the knowledge, expertise, and skills to deliver high-quality translations consistently.

You get the finished work through a structured method

Translation agencies have a structured approach when dealing with clients. They start by understanding your requirements and introducing the right person for your project. After translation, the final product goes through a thorough accuracy check and is handed over to you. On the other hand, working with an in-house translator, especially a bilingual employee, might not be as structured. As a result, completing the project might take longer. That’s why it’s better to go for a translation agency where you can enjoy a more organized approach, and you’ll receive your translated product quickly and efficiently.

Finding the right translation service for your business can take some time and effort. To start, you need to know what you’re looking for in the agency and what your business needs. Look for local agencies, check out their portfolios, and read their testimonials. With a little research, you can find the perfect fit for your business.