Hawkeye Sports Properties, the Iowa Athletics Department’s exclusive multimedia-rights holder, announced a partnership extension with Journal Broadcast Group on Tuesday, calling for AM 590 Omaha’s ESPN Radio to carry the Hawkeyes for another three years.

The new term goes into effect with the upcoming 2013-14 athletics season. The ESPN affiliate will continue its presence on the Hawkeye Radio Network, which is overseen and managed by Hawkeye Sports Properties, Learfield Sports’ local entity. In addition to broadcasting all related Iowa football programs, the station will air all men’s basketball games and coaches’ shows under the new agreement.

“It’s hard to believe three years have already passed since we started airing Iowa Hawkeye football,” said Mark Todd, AM 590 director of operations, in a release. “We’re proud and excited to continue our alliance with Learfield Sports and Hawkeye football for another three years, while expanding our coverage with Hawkeye basketball. We’re thrilled to have the Iowa Hawkeyes and the Big Ten take a more prominent role on one of the biggest signals in the Midwest.”

Learfield Sports holds the respective multimedia rights for seven other Big Ten members — Illinois, Indiana, Minnesota, Northwestern, Penn State, Purdue, and Wisconsin — in addition to Iowa. Its Big Ten Sports Properties’ entity drives the corporate partner platform for the conference as well. Learfield Sports’ college portfolio totals more than 50 college institutions and associations.

“AM 590 has been a great partner for us, serving Hawkeye fans in both western Iowa and eastern Nebraska, spanning six states and 222 counties,” said Hawkeye Sports Properties’ general manager Gabe Aguirre in the release. “We know fans in that reach also must be thrilled to have men’s basketball coverage starting this fall as well.”