To keep up in an ever-evolving industry, which includes e-commerce and digital devices, Prairie Lights, 15 S. Dubuque St., will introduce a new customer-rewards program.

According to a press release, the store’s rewards program will launch on Saturday.

“We’re seeking new ways to engage with the public in order to strengthen our bottom line,” Prairie Lights co-owner Jan Weissmiller said in the release.

Customers can join the rewards program at $50 and $100 levels in return for Prairie Lights merchandise and members-only sales.

“Over the years, Prairie Lights has become well-known among writers and readers all over the country,” Weissmiller said. “And thanks to the prestigious writing programs at the University of Iowa, we have fans around the world as well. I think many Prairie Lights customers, both past and present, will want to be members of our rewards program in order to help spread the word about the store and its value to the literary community.”