Students in the Graduate Marketing Association in the Tippie College of Business’ M.B.A. program hosted their annual Super Bowl ad-watch party on Sunday to analyze and rate the best commercials.

The M&M’s “Love Ballad” commercial earned the top ranking among the 50 students and family members who attended the watch party at The Airliner, 22 S. Clinton. Students enjoyed the ad because a series of humorous turns “effectively held the audience’s attention,” according to a University of Iowa press release.

Students also gave positive ratings to Audi’s “Prom” ad and Taco Bell’s “Viva Young” ad.

The two least effective ads were Go Daddy’s “Perfect Match” and an ad for Beck’s Sapphire beer.