Less is more, says skin care and wellness brand Neora. In an industry that thrives on convincing consumers they need dozens and dozens of products for every skin concern and age group, Neora aims to buck the trend with well-formulated Age IQ Day and Night Creams for all. Neora says Night Cream, which came first, was born out of years of research and development. According to Amber Olson Rourke, president and CEO of Neora, โA lot of times with these bigger conglomerates, you are beholden to the lab and maybe theyโre good at this, but not great at that. We are able to source the lab that works best for the product we are going for.โ
Breaking the Multiproduct Myth
โWe understand the problem our customer is facing,โ explains Olson Rourke. โWe know that skin changes through our 20s, 30s, 40s, 50s, 60s and beyond. But the thing is, if you have and use a few really great products, youโll be in protection mode, through the years.โ
At the heart of Neoraโs less is more philosophy lies a deep understanding of skin biology. โIn your 20s you have more collagen. Thatโs just what the aging process is: losing your collagen,โ Olson Rourke explains. โSo what you need to do starting in your 20s and on is to protect that collagen. Itโs naturally something that does diminish, but you can take those steps to protect it and hold onto it.โ
Some age groups do a better job than others. โIn your 20s, or even your younger years, you may have had sun damage from playing outside without SPF, but just because it hasnโt made its appearance in your 20s yet, doesnโt mean itโs not there,โ she notes.
Development Through Dedication
Creating truly universal formulas for both daytime and nighttime application for men and women in their 20s to well into their 70s and beyond wasnโt a quick process. โWe take our time with each of our products, we do the testing, we do the development. We make certain they make sense with all our products to be used to boost the results of each,โ shares Olson Rourke. โThatโs why in our 12 years, we donโt have 50 products.โ
Neora, says Olson Rourke, keeps a trained eye on the quality of its clean ingredients, which it obtains from different reaches of the globe. โWe source the cleanest ingredients. Sometimes ingredients in different countries vary from how theyโre grown there,โ Olson Rourke notes. โSince we are naturally based, the terrain and the conditions, the environment โ everything matters with the ingredients.โ
The Economics of Simplicity
Formulating effective day and night creams that address all signs of aging instead of multiple products isnโt just simpler โ itโs environmentally friendly. Neoraโs concentrated formulations mean less packaging and longer-lasting products.
And, itโs more economical. โIf itโs concentrated, if itโs good, if itโs really high efficacy, you need very little,โ Olson Rourke explains. โI use just two to four pumps of Day Cream in the morning as well as two to four pumps of Night Creamโitโs the same with all of our products. You just donโt need a ton because Neora products are so highly concentrated.โ
For Neora newcomers, Olson Rourke says the brand is mindful to educate its customers about its lineup.
โWe are very thorough in education. โWe want to explain, โThis is how to use our products in a routine. None of our products or step-by-steps are inaccessible.โ
โWe know that when you look good, you feel good. When you feel good inside, you glow outside. It truly is holistic, healthy,โ says Olson Rourke`. โIt is almost literally written all over your face.โ
As consumers become increasingly conscious of their skin care routinesโ effectiveness, Neoraโs one-cream philosophy is a refreshing answer.
โWeโre not frills, weโre just authentic, weโre truthful,โ Olson Rourke emphasizes.