Less is more, says skin care and wellness brand Neora. In an industry that thrives on convincing consumers they need dozens and dozens of products for every skin concern and age group, Neora aims to buck the trend with well-formulated Age IQ Day and Night Creams for all. Neora says Night Cream, which came first, was born out of years of research and development. According to Amber Olson Rourke, president and CEO of Neora, “A lot of times with these bigger conglomerates, you are beholden to the lab and maybe they’re good at this, but not great at that. We are able to source the lab that works best for the product we are going for.”

Breaking the Multiproduct Myth

“We understand the problem our customer is facing,” explains Olson Rourke. “We know that skin changes through our 20s, 30s, 40s, 50s, 60s and beyond. But the thing is, if you have and use a few really great products, you’ll be in protection mode, through the years.”

At the heart of Neora’s less is more philosophy lies a deep understanding of skin biology. “In your 20s you have more collagen. That’s just what the aging process is: losing your collagen,” Olson Rourke explains. “So what you need to do starting in your 20s and on is to protect that collagen. It’s naturally something that does diminish, but you can take those steps to protect it and hold onto it.”

Some age groups do a better job than others. “In your 20s, or even your younger years, you may have had sun damage from playing outside without SPF, but just because it hasn’t made its appearance in your 20s yet, doesn’t mean it’s not there,” she notes.

Development Through Dedication

Creating truly universal formulas for both daytime and nighttime application for men and women in their 20s to well into their 70s and beyond wasn’t a quick process. “We take our time with each of our products, we do the testing, we do the development. We make certain they make sense with all our products to be used to boost the results of each,” shares Olson Rourke. “That’s why in our 12 years, we don’t have 50 products.”

Neora, says Olson Rourke, keeps a trained eye on the quality of its clean ingredients, which it obtains from different reaches of the globe. “We source the cleanest ingredients. Sometimes ingredients in different countries vary from how they’re grown there,” Olson Rourke notes. “Since we are naturally based, the terrain and the conditions, the environment — everything matters with the ingredients.”

The Economics of Simplicity

Formulating effective day and night creams that address all signs of aging instead of multiple products isn’t just simpler — it’s environmentally friendly. Neora’s concentrated formulations mean less packaging and longer-lasting products.

And, it’s more economical. “If it’s concentrated, if it’s good, if it’s really high efficacy, you need very little,” Olson Rourke explains. “I use just two to four pumps of Day Cream in the morning as well as two to four pumps of Night Cream—it’s the same with all of our products. You just don’t need a ton because Neora products are so highly concentrated.”

For Neora newcomers, Olson Rourke says the brand is mindful to educate its customers about its lineup.

“We are very thorough in education. “We want to explain, ‘This is how to use our products in a routine. None of our products or step-by-steps are inaccessible.”

“We know that when you look good, you feel good. When you feel good inside, you glow outside. It truly is holistic, healthy,” says Olson Rourke`. “It is almost literally written all over your face.”

As consumers become increasingly conscious of their skin care routines’ effectiveness, Neora’s one-cream philosophy is a refreshing answer.

“We’re not frills, we’re just authentic, we’re truthful,” Olson Rourke emphasizes.