UI President Sally Mason voiced disappointment in a letter to Vice President Carol Clark of Anheuser-Busch Companies Inc. on the organization’s “Fan Can” marketing promotion.

Mason is concerned the promotion of black-and-gold Fan Cans” are marketed toward college students, “many of whom are under the age of 21,” she wrote.

In addition to Mason’s concerns for the health and wellness of UI students, the marketing technique also reflects poorly on the university in its stance on underage and binge drinking, Mason said.

Mason’s letter joined the University of Wisconsin, University of Michigan, University of Colorado, Oklahoma State University, Texas A &M University, Boston College, and others in “registering their displeasure with this promotion.”

Mason’s letter also asked Anheuser-Busch to pull the cans from the market immediately and take “this opportunity to right this wrong.”

— by Kathryn Stinson