Point/Counterpoint: What’s the deal with Hot Girl Summer?
Two DI staffers write about their takes on the internet-fueled, self-confidence phenomenon.
July 25, 2019
Loving yourself is enough
When Megan Thee Stallion proclaimed the summer of 2019 a “hot girl summer,” we had no choice but to agree. Her demand was simple: for her fans, and other “hot girls” around the world, to enjoy their summer to the best of their abilities. Whether it’s being “unapologetically [themselves], just having a good-a** time, hyping up their friends, [or] doing you,” Megan wants people to experience the summer to the best of their abilities.
The summer is a difficult time for a lot of people, me included. While it’s a well-deserved break from the reality of the school year and other parts of life, it’s also a draining and lonely time. It’s hard sometimes to see how we’re supposed to be having a hot girl summer in between 40-hour workweeks, rent checks, and missing friends who are away. But a hot girl summer is more than that.
It’s an excuse to live your summer intentionally. Instead of letting it slip by because it is hard, hot girl summer means navigating the troubles and putting forth positive intentions. It’s not unrealistic — it’s just a mantra to try to live to which according. It’s just three words, but maybe it does some good to put that good energy into your actions and your environment, even if you can’t fully believe it.
Megan wants us to be the baddest girl in town, and that’s neither restrictive nor gender exclusive. All people deserve to have their hot girl summer, and that includes all the not-so-fun parts as much as the fun ones. Take what you can get, and make the best of it. That’s a hot girl summer.
Positivity profiteering can be problematic
I’m all for self-confidence and living true to yourself. I’m definitely in favor of liberation for anyone who might be held down by society. I 100 percent support everyone — especially women, in this case — having fun and feeling comfortable in their bodies and environment.
What I’m concerned about is Hot Girl Summer losing its original liberating themes and becoming just another theme to be swallowed up by capitalism. If we’re going to have a Hot Girl Summer for everyone, it needs to maintain that it’s not just a new marketing tagline.
As Megan Thee Stallion, who coined the phrase “Hot Girl Summer, said, “It’s just basically about women — and men — just being unapologetically them.” That positive energy gets clouded by brands’ Twitter accounts trying to ride the wave. In other words, we don’t need Wendy’s and Maybelline trying to make money off of something that’s perfectly fine without greedy marketing tactics.
This is similar to complaints made about brands using rainbows during last month’s Pride. Of course, that’s much more condemnable because of Pride’s history and some brands simply using gay people as a prop. But the principle still remains.
In the grand scheme of things, this is very minor. The world isn’t going to end if an extra 4 for $4 gets sold because whoever runs Wendy’s social media is good at spotting internet trends. But if we’re having a hot girl summer, let’s leave big business out of it.